Pedro Gundar da Mota

I'm a motion graphics designer currently based in London, UK.

I also work in design direction, concept ideation and storyboarding, this means I can work on a project at any stage of development.

I'm a concept/ideas-driven designer and I have experience in bringing ideas to life for broadcast, print, digital and film media, through every stage of production. I have worked in a variety of industries from healthcare and pharma to music promos and financial services, infographics, illustration and character animation.
I have been trained as a graphic designer and animator and I have also been awarded a masters degree in graphic design from the London College of Communication, University of the Arts London.

My creative approach is to elevate communication to the highest priority. I find it especially rewarding to work on projects in which I facilitate the communication of complex ideas through design tools.

For me, good design is simple but significant. It’s a way to reach your audience and create a yearning for learning more

controversy isn’t about instigation, but rather, a way to arrest your audience. It’s a way to plant a little bit of desire in their hearts; a yearning to turn the page and learn more about your idea. Ultimately, it’s about creating memorable images.

is to find points of tension behind the idea I’ve been assigned or am interested in. I do several iterations on each point and usually end up refining the one I find most controversial.

Specialties: Motion Graphics, Graphic Design, Art Direction, Research, Consultancy 

I double-majored in Illustration and Communication Arts at the Hugo Design Institute. After interning for famed graphic artist Veruca Mafnas, I went on to design at ad agency Showcase, where I worked for nearly three years.

I balanced my day job with personal creative work, like collage and woodblock printing, which garnered attention from a few indie publishers. Eventually, I got offers from more established magazines, so I decided to design for Showcase on a freelance basis. This allowed me to work on other cool projects, from emerging brands to current events.

My creative approach—no matter the medium—is to find points of tension behind the idea I’ve been assigned or am interested in. I do several iterations on each point and usually end up refining the one I find most controversial.

For me, controversy isn’t about instigation, but rather, a way to arrest your audience. It’s a way to plant a little bit of desire in their hearts; a yearning to turn the page and learn more about your idea. Ultimately, it’s about creating memorable images.