Motion Design Direction
Development of all motion behaviours for RUSH, a fresh new game mode on FC25 and arguably the biggest new implementation on such a legendary video game.
Integrated in all core modes in EA SPORTS FC™ 25, the new 5v5 Rush experience offers a new way to play and win together.
Inspired by players moves and strategy in a 5v5 game, the wordmark and subsequent animations follow 5v5 formations to design the angles in the typography construction.
It’s in the game.
FC25 Rush - Wordmark
Rush Story | Game modes | 5v5
Rush Wipes + Countdown | Club
Pre-order OOH
Wordmark + Story
Motion Design: Pedro Mota
Agency: Uncommon Creative Studio